What is a public? Topic of the week for week two
What is a public? This could be defined as a certain group in society one may see themselves being a member of. I believe the most important public I am apart of is Christianity. This public shapes my worldview and my outlook on life in every possible way.For too many people this is a public they are born into and not a public they make a decision to join. Even though I have been a pastor’s son my entire life, I made a decision of my own to join this public a long time ago.
I also consider my self a musician. I have been playing music since I started playing the trumpet in middle school but it was when I started developing a passion for the guitar that I truly became a musician. After high school, I sent several years constantly traveling with my band providence . We many great times on the road. We are still good friends and we still play music together even though we do not travel as much as we used to. I currently lead praise and worship at my church. This is a new experience for me and it has help stretch me further in my faith and my musicianship.
I also consider myself to be a “techie.” I love technology and the feelings of fascination it brings me. I have to bring my computer with me everywhere I go (a mac of course). I think I really became interested in technology when I was a kid and I wondered how movies and special effects were made. That wonderment led me to desire to learn more and more about technology. I am currently learning as much as I can about the film editing process because of the child like amazement to still brings me. I like using networking tools like facebook and of course twitter. I think it is really cool we are using it in this class.
Chapter Two Reading
Chapter Two- The Evolution of Public Relations
Public Relations- Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron
- Much of the early success of America can be attributed to public relations. Companies promoted to the public that there was great crop soil in the new world. (Pg. 41)
- President Theodore Roosevelt was the first president to make use of news conferences and press interviews to help support his public image. (pg. 48)
- The growth of the U.S. economy in the second half the 20th century was one of the main reasons for the growth of public relations. Other reasons include
-Major increases in urban and suburban polulations
-The growth of a more impersonalized society represented by big business, big labor, and big government
– Scientific and technological advances
– The Mass media communications revolution (Pg. 56-57)
Chapter One Reading
Chapter One- What Is Public Relations?
Public Relations- Strategies and Tactics by Dennis L. Wilcox and Glenn T. Cameron
Key Ideas
1. Public Relations is a Process. The acronym RACE, created by John Marston, helps us evaluate that process.(Pg. 8-9)
2. Other common names for public relations are corporate affairs, corporate relations, external communications, and public affairs. (Pg. 12)
3. A 2006 PRWeek survey ranked public relations more effective than advertising in nine total ares. (Pg 22)
- Brand reputation,
- Corporate reputation,
- Cultivating thought leaders,
- Strategy development,
- Launching a new product,
- Build awareness,
- Generating word of mouth,
- Message development
- Overcoming a crisis.
4. There are five abilities that are essential to someone wishing to pursue a career in public relations. (pg 25)
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