The NBA and Public Relations- PR Connection

May 1, 2010 at 12:47 am (Comm 2322, PR Connections) (, )

ESPN writer Ric Bucher has a great article about the NBA (National Basketball Association) and public relations. This article is called “Why NBA Cares is more than a PR slogan.” This article discusses how NBA commissioner David Stern desires to have the NBA and its players serve communities and not just public relations reasons.

http://sports.espn.go.com/nba/columns/story?columnist=bucher_ric&id=2671953

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Glenn Selig Explains Careers in PR- PR Connection

May 1, 2010 at 12:37 am (Comm 2322, PR Connections) (, )

President of Selig multimedia, Glenn Selig, shares about some careers involved in public relations.

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Great Advice from Glenn Selig- PR Connection

May 1, 2010 at 12:32 am (Comm 2322, PR Connections)

This is a great video by Glenn Selig- President of Selig multimedia. I learned a great deal from the advice given in this short video.

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Bob Taylor’s Response to “United Breaks Guitars”- PR Connection

May 1, 2010 at 12:20 am (Comm 2322, PR Connections) (, )



Bob Taylor, creator of the premiere acoustic guitar company Taylor Guitars, pledges his support to Dave Carroll after United Airlines broke his guitar and refused to pay for it. Of course Carroll went on to create several videos about this incident and has put a bad light on United. I thought this very interesting that Bob Taylor, a high executive in the music industry, would publicly pledge his support to Carroll. I have to admit, as a musician myself, I also pledge my support to Carroll.

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Dirty Dominos Video- PR Connection

May 1, 2010 at 12:08 am (Comm 2322, PR Connections) (, )

This is the video of the Dominos employees who were caught contaminating company food. When we discussed this in class I was amazed to learn that Dominos really did not do anything immediately to deal with this video after it was released. I think if they would have followed a list on crisis like Professor Nixon’s, they would have handled the situation much differently.

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