Gillette- PR connection

April 30, 2010 at 11:04 pm (Comm 2322, PR Connections) (, )

I do not know if any if you are like me, but when I see Gillette’s new advertisements about a new razor coming out June 6th I desire to know more about product. I think these ads present a great marketing tactic and a great sense of smart public relations. It turns out that the new razor is called the “Fusion ProGlide.” Click on the hyperlink to more about these ads and the product itself.

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Top Ten List

April 29, 2010 at 10:41 pm (Comm 2322, Top Ten) (, )

After I finish many classes I feel like I have not really learned anything. Fortunately, this is not the case at all in Public Relations Applications (Comm2322). For those of you wondering what I have learned, I have composed a top ten list of valuable information I learned form this class.

  1. Social Networking- I learned very quickly in this class that a key for success in public relations is staying connected to the world through social media. This factor can be applied on both an individual and company basis. Social media provides powerful tools that can reap great benefits if used wisely. Building relationships with people on a professional level through social media is one of the smartest things a new public relations professional can accomplish.
  2. Twitter– Before I took this case I had never before used twitter. To be completely honest, I did not really even understand what the point of twitter was. This class taught me just how great a tool twitter can become for social media purposes. It did take me a while at first to understand how to use this resource effectively. However, once I did grasp some of the valuable features of twitter I could easily see how it can be used as a powerful social media outlet, even more so than facebook or myspace. Check out a blog post on mine about twitter for more information.
  3. Crisis- One of the most important jobs a public relations official has is effectively handling crisis within a company. Proper preparation and execution can minimize damage to the company. To read more about this topic please see Professor Nixon’s valuable lecture or even my blog post about this topic.
  4. Resumes- I learned a great deal from Professor Nixon about how to write great resumes. This was great experience for me to learn about because I really had no knowledge or experience about this topic beforehand. Many of the tips I learned can be found on a blog post about resume tips that I learned.
  5. Blogging- This class made me realize why we should blog in the first place. I have never been one for blogging before this class but I think this has changed. It is important to write about what interests you and after you start doing this an audience will find you. The most important thing is just to start writing.
  6. Commenting- Although I am usually a quiet individual, I have never had a problem expressing myself and my opinions. This class thought me that the same should also be applied to commenting on blogs. In Professor Nixon’s interview with Kneale Mann, Mr. Mann stated, “the price of admission is contribution,” concerning blogging and commenting. I thought this was a great statement. I also enjoyed observing other valuable information he stated in the interview.
  7. Interview with a public relations professional- I learned a great deal of information from my interview with Mrs. Pat Rideout. I was actually able to record our interview in video format. Recording the interview allowed me to view the interview several times and analyze the valuable information that Mrs. Rideout was kind enough to share.
  8. Podcasting- Before this class I had only listened to a few basic podcasts. These podcasts were very basic and not greatly knowledgeable. This class thought me to search for exciting podcasts that can offer a great range of information. One of the podcasts I listened to about public relations was called For Immediate Release. You can read more about what I learned by listening to this podcast by reading my blog post about this topic.
  9. Media- While I have always been a fan of media and technology I never really realized how powerful it can be in a blog post until this class. Sometimes the addition of an image or even an embedded video can add a whole new element to a post.
  10. Hyperlink- As simple as it sounds, before this class I was never in the habit of leaving good hyperlinks on web sites. Although I did understand how to create a hyperlink before this class I did not completely understand the concept a hyperlink. A hyperlink on a website looks so much more professional and neat on a website and organized then writing our the full URL.

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Week 13 Topic of the Week

April 29, 2010 at 9:08 pm (Comm 2322, Topic Of The Week) (, )

According to Professor Nixon’s lecture about crisis in public relations there are four types of crisis situations a company can experience:

  1. Meteor
  2. Predator
  3. Breakdown
  4. Lingering

There are several types of incidents that can “spark” a crisis:

  1. Environmental
  2. Technological
  3. Terroristic
  4. Criminal Misconduct
  5. Managerial
  6. Acidental

Fortunately, there are preparations a public relations professional can make to properly handle the situation. One of these preparations is forming a crisis communication kit. Here are a few things this kit should include:

  1. Form a contact list of individuals you feel would make an effective crisis management team.
  2. Keep a contact list of important company officials and spokespeople accessible at all times.
  3. Keep a list of company facts about each division and offered products on you in case of emergency.
  4. It is important to keep the company’s logos within reach as well as a press release with a signature of the CEO on file.
  5. Develop crisis scenarios with pre-written scripts answering questions about the company.
  6. Keep a list of important media contacts for press releases.

It is always import to search out the negative to prepare for crisis. One way to accomplish this is setting up a Google alert for when people use the company’s name on the internet. You should set up the alert with phases about your company like:

  1. “product+sucks”
  2. “Die+company”
  3. “I+hate+company”

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Week 12 Topic of the Week

April 29, 2010 at 8:30 pm (Comm 2322, Topic Of The Week) (, )

It was a great privilege to listen to professor Nixon’s interview with Kneale Mann. Mr. Mann is currently involved in two aspects of pubic relations. First, he handles public relations for many non-profit organizations such as Habitat for Humanity . For these non-profit public companies Mr. Mann specializes in marketing and social media strategy. Mr. Mann is also highly involved in public relations for private business. He mostly deals with business strategies to help these private organizations grow.

I was surprised to learn that Mr. Mann is also currently involved in marketing as well as public relations. In the past he has been a newspaper columnist but most of his career has been involved in radio broadcasting. He mentions he had 23 years of experience in the radio industry where he served in positions like programing director and marketing director. It surprised me that someone with so much experience in radio and broadcasting would make the transition over to public relations.

Mr Mann spoke about how there is an overlap of public relations, communications, and social media. This was a new concept that I learned from this interview. This can also explain how he made the transition from radio to marketing and public relations.

I also heard some great advice from Mr. Mann about blog writing. He mentioned things like Just start writing and eventually you will find something that interests you. Along this topic he mentioned that your interests and what you are an expert in will change over time. Perhaps the idea that stuck out to me the most was just start writing and you will find your audience. A stated, “the price of admission is contribution.” This is a great quote concerning blogging.

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Week 10 Topic of the Week

April 29, 2010 at 7:10 pm (Comm 2322, Topic Of The Week) (, )

This week I listened to professor Nixon’s interview with Martin Waxman. Waxman, a Canadian, is the co-founder of Palette Public Relations. He has a rich history in the consumer practice background of public relations.

I was surprised to learn that his agency, that he introduced as fairly small, actually works with companies as large as Procter and Gamble. I was very impressed with the founding principles of his company. He identified these “pillars” as simplicity, energy, and integrity (especially with social media). I was very impressed with this list of values particularly integrity. I feel integrity is one of the most important things any company can offer even if the company has nothing to do with public relations.

I was also surprised that as busy as Mr. Waxman is he actually finds time to teach on the university level. He even offered to come and speak with one of our classes in person.

I learned a lot from watching this interview. Perhaps one of the things that stuck out to me the most was Mr. Waxman’s comment on how social media can amplify everything. He shared several examples about this topic from personal experiences of his own.

In the Interview, we heard a lot about an upcoming conference called South by Southwest that Mr. Waxman was planning to attend in the next few days. I am very curious to read about what he might have encountered at this conference. Perhaps I need to subscribe to his blog or follow him on twitter to learn about his experience.

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The Evolution of the Music Industry- PR Connection

April 29, 2010 at 1:25 pm (Comm 2322, PR Connections) (, )

After being involved in a traveling full-time band for a few years I started to learn a great deal about the music industry. I once wrote a term paper about this very topic and I talked about the ways the music industry has changed. I feel like this is very applicable to our class about public relations because it speaks about how many bands and artists are promoting themselves today. The essay focuses on the fact that it is technology that has changed the industry. Please read my paper called “Music’s New Era of Choice” and let me know what you think.

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Week 11 Topic of the week

April 29, 2010 at 1:07 pm (Comm 2322, Topic Of The Week) (, )

For this topic of the week I had the opportunity to listen to the podcast by For Immediate Release. I was able to listen to this podcast in its entirety while in a single setting. This podcast was over an hour long and kept my attention the entire time. Here is a description of this episode from the website:

Neville’s solo on Sunday and Shel’s on a plane; FIR Interview with Kelly Hoey published, Katie Paine’s NewComm Forum session is up; Shel’s review of NewComm Forum 2010; Neville looks at celebrity iPhone apps and Google Maps Navigation; a shout out to Effective Edge Communications for the revised FIR banner; listener comments; News That Fits: Marriott launches virtual meetings, how social media helped travelers during the Iceland volcano crisis, the Media Monitoring Minute with CustomScoop, Michael Netzley in Singapore reports on political unrest in Thailand, a Canadian company adopts Facebook as its official investor forum, Dan York reports on Facebook, Ning, and the open internet; music from Jeff Ronay; and more.”

I was able to write a short review in iTunes of this particular episode. Here is what I wrote:

As a student of public relations and communications at Southeastern University in Lakeland, FLorida, I greatly enjoyed listening to this podcast. This is my first time tuning in as a listener and it is safe to say it will not be the last time that I listen. I learned a great deal from this podcast from individuals that are in the heart of the corporate communications industry. In this episode, Neville Hobson was solo so I will need to listen again sometime when Shel Holtz as also on the show.

I believe listening to podcasts like this one can greatly benefit both students of public relations and also seasoned professionals. This is a great way to stay in touch with current events in the industry and listen to some great advice from some professionals.

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Chapter 15 Reading Notes

April 29, 2010 at 12:30 pm (Comm 2322, Reading Notes) (, , )

  • News releases that are written for the ear are known as audio news releases or ANRs. ANRs are usually straight and to the point. An ANR may be about 160 spoken words instead of 400 written words like in a print release.

Page 390 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Another approach to non-written press releases are video news releases or VNRs. Like an ANR, this is formatted for immediate release. A VNR has the advantage of being broadcasted all over the world with minimum changes from the local station. However, VNRs can be quite costly. A 90-second VNR can cost anywhere from $20,000 to $50,000.

Page 396 Public Relations Strategies and Tactics by Wilcox and Cameron

  • A Public relations professional working for nonprofit companies will ofter use public service announcements or PSAs to deliver messages that serve the public interest. Unlike a radio or audio news release (ANR), a public service announcement is typically submitted in various lengths.
  1. 2 Lines = 10 seconds (about 25 words)
  2. 5 lines = 20 seconds (about 45 words)
  3. 8 line = 30 seconds (about 65 words)
  4. 16 lines = 60 seconds (about 125 words)

Page 393 Public Relations Strategies and Tactics by Wilcox and Cameron

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Chapter 14 Reading Notes

April 29, 2010 at 12:02 pm (Comm 2322, Reading Notes) (, , )

  • A news release is also called a press release. This concept has been around since Ivy Lee issued a news release back in 1906 for the Pennsylvania Railroad. Since that time, it has been the most commonly used public relations tactic.

Page 367 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Lisa Barbadora, director of public relations and marketing for Schubert Communication, shares the following tips for creating “news-centered” releases:
  1. Use short, succinct headlines and subheads to highlight main points and pique interest. They should not simply be a repeat of the information in the lead-in paragraph.
  2. Do not use generic words such as “the leading provider” or “world-class” to position your company. Be specific, such as “with annual revenues of.”
  3. Do not describe products using phrases such as “unique” or “total solution.” use specific terms or examples to demonstrate the product’s distinctiveness.
  4. Use descriptive and creative words to grab an editor’s attention, but make sure they are accurate and not exaggerated.
  5. Do not highlight the name of your company or product in the headline of a news release if it is not highly recognized. If you are not a house hold name, focus on the news instead.
  6. Tell the news. Focus on how how your announcement afects your industry and lead with that rather than overtly promoting your product or company.
  7. Critique your writing by asking yourself, “Who cares?” Why should readers be interested in this information?
  8. Do not throw everything into a release. Better to break your news into several releases if material is lengthy.
  9. Do not use lame quotes. Write like someone is actually talking- eliminate the corporatese that editors love to ignore. Speak with pizzazz to increase your chances of being published.
  10. Target your writing. Create two different tailored releases that will go out to different types of media rather than a general release that is not of great interest to either group.
  11. Look for creative way to tie your announcement in with current news or trends.
  12. Write simply. Use contractions, write in active voice, be direct, avoid paired words such as “clear and simple,” and incorporate common action-oriented phrases to generate excitement. Sentences should be no longer that 34 words.
  13. Follow the Associated Press Style-book and specific publications’ editorial standards for dates, technical terms, abbreviations, punctuation spellings, capitalization, and so on.
  14. Do not use metaphors unless they are used to paint a clearer picture for the reader.
  15. Do not overdo it. It is important to write colorfully, to focus on small specific details, to include descriptions of people, places, and events- but do not write poetry when you want press.
  16. Do not be formulaic in your news release writing. Not every release must start with the name of the company or product. Break out of the mold to attract media attention.
  17. Do not expect editors to print your entire release. Important information should be contained in the first two paragraphs.
  18. Make it clear how your announcement is relevant for the editors’ readers.

Page 367-368 Public Relations Strategies and Tactics by Wilcox and Cameron

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PR Connection- Dwight Howard, Basketball Star or Movie Star?

April 28, 2010 at 11:36 pm (Comm 2322, PR Connections) (, )

Orlando Magic basketball superstar apparently keeps just as busy when he is off the court. In an article by Brian Schmitz of the Orlando Sentinel it is revealed that the young NBA center plans to take his image to the level of movie star as well as basketball sensation. Personally, I think this is a great move for Dwight Howard. Staring in movies or tv shows will expand his reputation and image to those who might not ever watch a game of basketball. I am also remind of when previous NBA stars like Micheal Jordan, Shaquille O’Neal, “Penny” Hardaway, and others who have also starred in movies themselves.

“Orlando Magic news: Big changes for Magic center Dwight Howard”

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