The NBA and Public Relations- PR Connection

May 1, 2010 at 12:47 am (Comm 2322, PR Connections) (, )

ESPN writer Ric Bucher has a great article about the NBA (National Basketball Association) and public relations. This article is called “Why NBA Cares is more than a PR slogan.” This article discusses how NBA commissioner David Stern desires to have the NBA and its players serve communities and not just public relations reasons.


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Glenn Selig Explains Careers in PR- PR Connection

May 1, 2010 at 12:37 am (Comm 2322, PR Connections) (, )

President of Selig multimedia, Glenn Selig, shares about some careers involved in public relations.

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Great Advice from Glenn Selig- PR Connection

May 1, 2010 at 12:32 am (Comm 2322, PR Connections)

This is a great video by Glenn Selig- President of Selig multimedia. I learned a great deal from the advice given in this short video.

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Bob Taylor’s Response to “United Breaks Guitars”- PR Connection

May 1, 2010 at 12:20 am (Comm 2322, PR Connections) (, )

Bob Taylor, creator of the premiere acoustic guitar company Taylor Guitars, pledges his support to Dave Carroll after United Airlines broke his guitar and refused to pay for it. Of course Carroll went on to create several videos about this incident and has put a bad light on United. I thought this very interesting that Bob Taylor, a high executive in the music industry, would publicly pledge his support to Carroll. I have to admit, as a musician myself, I also pledge my support to Carroll.

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Dirty Dominos Video- PR Connection

May 1, 2010 at 12:08 am (Comm 2322, PR Connections) (, )

This is the video of the Dominos employees who were caught contaminating company food. When we discussed this in class I was amazed to learn that Dominos really did not do anything immediately to deal with this video after it was released. I think if they would have followed a list on crisis like Professor Nixon’s, they would have handled the situation much differently.

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Gillette- PR connection

April 30, 2010 at 11:04 pm (Comm 2322, PR Connections) (, )

I do not know if any if you are like me, but when I see Gillette’s new advertisements about a new razor coming out June 6th I desire to know more about product. I think these ads present a great marketing tactic and a great sense of smart public relations. It turns out that the new razor is called the “Fusion ProGlide.” Click on the hyperlink to more about these ads and the product itself.

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The Evolution of the Music Industry- PR Connection

April 29, 2010 at 1:25 pm (Comm 2322, PR Connections) (, )

After being involved in a traveling full-time band for a few years I started to learn a great deal about the music industry. I once wrote a term paper about this very topic and I talked about the ways the music industry has changed. I feel like this is very applicable to our class about public relations because it speaks about how many bands and artists are promoting themselves today. The essay focuses on the fact that it is technology that has changed the industry. Please read my paper called “Music’s New Era of Choice” and let me know what you think.

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PR Connection- Dwight Howard, Basketball Star or Movie Star?

April 28, 2010 at 11:36 pm (Comm 2322, PR Connections) (, )

Orlando Magic basketball superstar apparently keeps just as busy when he is off the court. In an article by Brian Schmitz of the Orlando Sentinel it is revealed that the young NBA center plans to take his image to the level of movie star as well as basketball sensation. Personally, I think this is a great move for Dwight Howard. Staring in movies or tv shows will expand his reputation and image to those who might not ever watch a game of basketball. I am also remind of when previous NBA stars like Micheal Jordan, Shaquille O’Neal, “Penny” Hardaway, and others who have also starred in movies themselves.

“Orlando Magic news: Big changes for Magic center Dwight Howard”

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PR Connection- Twitter Tips

April 28, 2010 at 11:07 pm (Comm 2322, PR Connections) (, )

I found a great list of “Dos and Don’ts” for companies using twitter accounts by Jolie O’Dell. I found this article on PR Daily site. I thought article was full of great advice and very relevant to our class because we discussed the great value of Twitter for public relation purposes.

“10 Dos and Don’ts for Brands on Twitter” by Jolie O’Dell

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Providence, Christian Alternative Rock Band- PR Connection

April 28, 2010 at 10:14 pm (Comm 2322, PR Connections) (, )

This is a music video from the Christian alternative-rock band Providence. I have actually been playing guitar in this group for the past few years (you can see me in the video). In the past,  we have used many sites like youtube, myspace, and facebook to promote our music. These sites have offered tremendous opportunities for our band and bands just like ours to connect with current fans and expand the group’s following.

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