Ch. 4 Notes- Public Relations Departments and Firms

February 23, 2010 at 2:20 pm (Comm 2322, Reading Notes) (, )

  • The public relations departments of today’s Fortune 500 are actually usually not referred to as public relations. Instead, companies use names such as “corporate communications” or “communications” to describe these department.  Companies believe that today’s departments go beyond traditional public relations roles. These roles maybe considered “employee communications, shareholder communications, annual reports, consumer relations, branding, reputaion management, and corporate philanthropy.” Consultant Alfred Geduldig believes, “The term public relations had suffered from repeated derogatory usage, causing companies to move away from the term. He also thought that the term corporate communications was a sign that public relations people were doing many more things in a company than in the past, reflecting a integration of communication services.”

Pg. 102 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Public relations firms act independent from companies and operate for their own benefit and the companies who hire them. “Big or small, each form gives cunsel and performs tactical services required to carry out an agreed-on program. The firm may poerate as an adjunct to an organization’s public relations department or, if no department exists, conduct the entire effort.”

Pg. 110 Public Relations Strategies and Tactics by Wilcox and Cameron

  • This is a list of the variety of services a public relations firm can provide
  1. Marketing communications
  2. Executive Speech training
  3. Research and evaluation
  4. Crisis communication
  5. Media analysis
  6. Community relations
  7. Events management
  8. Public affairs
  9. Branding and corporate reputation
  10. Financial relations

Pg. 112-113 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Advantages public relations firms can offer
  1. Objectivity
  2. A variety of skills and expertise
  3. Extensive resources
  4. International jobs
  5. Offices throughout the country
  6. Special problem-solving skills
  7. Credibility
  • Disadvantages of companies hiring public relation firms
  1. Superficial grasp of a client’s unique problems
  2. Lack of full-time commitment
  3. Need for prolonged briefing period
  4. Resentment by internal staff
  5. Need for strong direction by top management
  6. Need for full information and confidence
  7. Costs

Pg. 120-122 Public Relations Strategies and Tactics by Wilcox and Cameron


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Ch. 3 Notes

February 22, 2010 at 12:31 pm (Comm 2322, Reading Notes) (, )

  • There are three major basic belief systems that people will base their ethics on.
  1. Absolute- A person believing in absolutes will say every situation has a right and wrong choice that can be made.
  2. Existential- An existentialist refuses to base their beliefs on value systems like an absolutist would. Instead, these individuals seek to maintain a balance between one extreme or the other.
  3. Situational- Every situation is different and there is not always a clear right and wrong answer. Decisions should be decided upon by “What would cause the least harm or the most good

Pg. 73 Public Relations Strategies and Tactics by Wilcox and Cameron

  • The Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC) have focused their efforts on shaping the ethical mindsets of public relations professionals. “Although such organizations represent only a small percentage of the total number of individuals working in public relations, they set the ethical standards for, and foster professionalism among, public relations practitioners.”

Pg. 75 Public Relations Strategies and Tactics by Wilcox and Cameron

  • National public relations organizations should abide by regulations set up by organizations such as the Canadian Public Relations Society (CPRS), the Public Relations Institute of Southern Africa (PRISA), and the Public Relations Institute of Australia (PRIA)

Pg. 77 Public Relations Strategies and Tactics by Wilcox and Cameron

  • The Public Relations Society of America (PRSA) has six core values
  1. Advocacy
  2. Honesty
  3. Expertise
  4. Independence
  5. Loyalty
  6. Fairness

Pg. 78 Public Relations Strategies and Tactics by Wilcox and Cameron

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Favorite Era of Public Relations??

February 16, 2010 at 2:34 pm (Comm 2322, Topic Of The Week) (, )

Picking an era of public relations before my time that I wish I could have participated in is a difficult task. It is not easy to narrow down all the significant advancements in public relations and pick a single era that I may feel is the most important. With that said, I really enjoyed learning about Edward L. Bernays and how much he contributed to public relations. I think I would chose, if it were possible, to go back and study under him as modern public relations was becoming forefront. It would have been great to sit under him in one of the very first public relations courses at New York University. Learning this valuable information and witnessing his success in early campaigns such as Ivory Soap with Procter and Gamble and the Russian dance team Ballet Russe world make be appreciate his wisdom to a great extent.

Learning under the guidance of Edward L. Bernays would allow me to see just how relevant his early teachings are for our society. Clearly, public relations is a key part of any company or individual in the public spotlight and we see this everyday. I think it is personally a little ironic how the “father of modern public relations” was able to witness the lasting effects of his work personally. Some might call it poetic justice that he amazingly lived to be 103 years old and enjoyed the effects of his work to the greatest extent.

Information taken from the source: Public Relations- Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron

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One week of Twitter

February 15, 2010 at 12:53 pm (Comm 2322, Topic Of The Week) (, )

I was completely new to this Twitter when I started this project. Of course in the past I was used to Facebook and Myspace but Twitter was a new experience for me. However, Twitter proved to be a completely different encounter for me. I found myself completely lost and overwhelmed at first with all the unfamiliar language and lingo. For example, it took me a little while to understand what all the hash-tags and @ symbols really meant. But after I got over getting used to it I could really understand its value.

In this week of Twitter I followed all the members in my class along with the provided list of public relations professionals. Following my classmates allowed gave me a glimpse of their lives apart from the classroom. I was able to witness what interested them, what they valued, and what they did with their time. In fact, I was able to discover that several classmates participated in many of the same activities that I do. I may never have realized this information without twitter. Following the pr professionals allowed me into get a brief understanding of the real world of public relations. I saw what they were focused on accomplishing and the methods they using. I also found several interesting articles they shared with us. Following the links to their own personal blogs provided me with even more great information.

The interaction level of twitter is much higher than that of Myspace or even Facebook. In fact, its fundamental purpose is to allow you to share your thoughts, views, or even activities with the world not just a certain group of “friends” you may have. This is very valuable from a public relations standpoint. This allows companies and PR representatives to interact with not individuals on a more personal level.

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Why All These Comments?

February 6, 2010 at 5:46 pm (Comm 2322, Topic Of The Week) (, )

Have you ever read anything that you really identified with and possibly encouraged you? I know sometimes when I log onto facebook or twitter, I see some things that my friends say from time to time that make me feel really good. Or on the other hand, once in a while you may read something that makes you feel angry or very uncomfortable. I tend to get upset when people are discussing politics. It does not take long for me to find someone with a differing opinion from my own and I feel left with a desire to express my views as well. Well how in the world are we supposed to express ourselves in these situations? Should we not say anything at all? Or should tell everyone else how we feel excluding the author? We know of course that we should not do those things. The answer is, we should develop a well thought out and educated comment to leave with the author whenever possible.

One great thing about blogs is that they provide accessibility for people who may want to read your thought.  They also have the ability to allow those readers to express how they may feel about the topic in the form of a comment. This process provides feedback from your readers and lets you know when you have found an audience that either agrees with you or disagrees with you. Otherwise, it would be much more difficult to know if your writing is truly relevant to your readers or not.

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