Chapter Two Reading

January 31, 2010 at 9:39 pm (Comm 2322, Reading Notes) (, )

Chapter Two- The Evolution of Public Relations

Public Relations- Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron

  • Much of the early success of America can be attributed to public relations. Companies promoted to the public that there was great crop soil in the new world. (Pg. 41)
  • President Theodore Roosevelt was the first president to make use of news conferences and press interviews to help support his public image. (pg. 48)
  • The growth of the U.S. economy in the second half the 20th century was one of the main reasons for the growth of public relations. Other reasons include

-Major increases in urban and suburban polulations

-The growth of a more impersonalized society represented by big business, big labor, and big government

– Scientific and technological advances

– The Mass media communications revolution (Pg. 56-57)

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