Week 13 Topic of the Week

April 29, 2010 at 9:08 pm (Comm 2322, Topic Of The Week) (, )

According to Professor Nixon’s lecture about crisis in public relations there are four types of crisis situations a company can experience:

  1. Meteor
  2. Predator
  3. Breakdown
  4. Lingering

There are several types of incidents that can “spark” a crisis:

  1. Environmental
  2. Technological
  3. Terroristic
  4. Criminal Misconduct
  5. Managerial
  6. Acidental

Fortunately, there are preparations a public relations professional can make to properly handle the situation. One of these preparations is forming a crisis communication kit. Here are a few things this kit should include:

  1. Form a contact list of individuals you feel would make an effective crisis management team.
  2. Keep a contact list of important company officials and spokespeople accessible at all times.
  3. Keep a list of company facts about each division and offered products on you in case of emergency.
  4. It is important to keep the company’s logos within reach as well as a press release with a signature of the CEO on file.
  5. Develop crisis scenarios with pre-written scripts answering questions about the company.
  6. Keep a list of important media contacts for press releases.

It is always import to search out the negative to prepare for crisis. One way to accomplish this is setting up a Google alert for when people use the company’s name on the internet. You should set up the alert with phases about your company like:

  1. “product+sucks”
  2. “Die+company”
  3. “I+hate+company”

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Week 12 Topic of the Week

April 29, 2010 at 8:30 pm (Comm 2322, Topic Of The Week) (, )

It was a great privilege to listen to professor Nixon’s interview with Kneale Mann. Mr. Mann is currently involved in two aspects of pubic relations. First, he handles public relations for many non-profit organizations such as Habitat for Humanity . For these non-profit public companies Mr. Mann specializes in marketing and social media strategy. Mr. Mann is also highly involved in public relations for private business. He mostly deals with business strategies to help these private organizations grow.

I was surprised to learn that Mr. Mann is also currently involved in marketing as well as public relations. In the past he has been a newspaper columnist but most of his career has been involved in radio broadcasting. He mentions he had 23 years of experience in the radio industry where he served in positions like programing director and marketing director. It surprised me that someone with so much experience in radio and broadcasting would make the transition over to public relations.

Mr Mann spoke about how there is an overlap of public relations, communications, and social media. This was a new concept that I learned from this interview. This can also explain how he made the transition from radio to marketing and public relations.

I also heard some great advice from Mr. Mann about blog writing. He mentioned things like Just start writing and eventually you will find something that interests you. Along this topic he mentioned that your interests and what you are an expert in will change over time. Perhaps the idea that stuck out to me the most was just start writing and you will find your audience. A stated, “the price of admission is contribution.” This is a great quote concerning blogging.

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Week 10 Topic of the Week

April 29, 2010 at 7:10 pm (Comm 2322, Topic Of The Week) (, )

This week I listened to professor Nixon’s interview with Martin Waxman. Waxman, a Canadian, is the co-founder of Palette Public Relations. He has a rich history in the consumer practice background of public relations.

I was surprised to learn that his agency, that he introduced as fairly small, actually works with companies as large as Procter and Gamble. I was very impressed with the founding principles of his company. He identified these “pillars” as simplicity, energy, and integrity (especially with social media). I was very impressed with this list of values particularly integrity. I feel integrity is one of the most important things any company can offer even if the company has nothing to do with public relations.

I was also surprised that as busy as Mr. Waxman is he actually finds time to teach on the university level. He even offered to come and speak with one of our classes in person.

I learned a lot from watching this interview. Perhaps one of the things that stuck out to me the most was Mr. Waxman’s comment on how social media can amplify everything. He shared several examples about this topic from personal experiences of his own.

In the Interview, we heard a lot about an upcoming conference called South by Southwest that Mr. Waxman was planning to attend in the next few days. I am very curious to read about what he might have encountered at this conference. Perhaps I need to subscribe to his blog or follow him on twitter to learn about his experience.

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Week 11 Topic of the week

April 29, 2010 at 1:07 pm (Comm 2322, Topic Of The Week) (, )

For this topic of the week I had the opportunity to listen to the podcast by For Immediate Release. I was able to listen to this podcast in its entirety while in a single setting. This podcast was over an hour long and kept my attention the entire time. Here is a description of this episode from the website:

Neville’s solo on Sunday and Shel’s on a plane; FIR Interview with Kelly Hoey published, Katie Paine’s NewComm Forum session is up; Shel’s review of NewComm Forum 2010; Neville looks at celebrity iPhone apps and Google Maps Navigation; a shout out to Effective Edge Communications for the revised FIR banner; listener comments; News That Fits: Marriott launches virtual meetings, how social media helped travelers during the Iceland volcano crisis, the Media Monitoring Minute with CustomScoop, Michael Netzley in Singapore reports on political unrest in Thailand, a Canadian company adopts Facebook as its official investor forum, Dan York reports on Facebook, Ning, and the open internet; music from Jeff Ronay; and more.”

I was able to write a short review in iTunes of this particular episode. Here is what I wrote:

As a student of public relations and communications at Southeastern University in Lakeland, FLorida, I greatly enjoyed listening to this podcast. This is my first time tuning in as a listener and it is safe to say it will not be the last time that I listen. I learned a great deal from this podcast from individuals that are in the heart of the corporate communications industry. In this episode, Neville Hobson was solo so I will need to listen again sometime when Shel Holtz as also on the show.

I believe listening to podcasts like this one can greatly benefit both students of public relations and also seasoned professionals. This is a great way to stay in touch with current events in the industry and listen to some great advice from some professionals.

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Week Eight Topic of the Week

April 28, 2010 at 10:50 pm (Comm 2322, Topic Of The Week) (, )

I have to admit my Spring Break was great this year. I got to spend it doing some of the things that I love to do. These things included cycling, water-skiing, and of course playing music. I think it is pretty safe to say that playing music is my favorite thing to do. Over Spring Break I was able to do some session guitar work at a local studio. This is always a great opportunity for me because it allows me to get my name out there in the music industry. This also encourages to prepare new material that I would not typically rehearse on my own. In this case, I had to focus on learning some country style guitar riffs. Country music has not always been my thing in the past but I appreciate the genre to a new extent after being involved in a project like this.

I think the highlight of my Spring Break was when me and my band, Providence, were able to spend a few days in North Carolina. We took the trip up there to play some shows. It turned out to be a great little mini-tour for us. Not only were our concerts successful in the fact that we made some decent money but more importantly, we got some share the love of Jesus Christ is a great number of teenagers and young people. We also got to enjoy the beautiful mountain surroundings when we were not playing music. This week was just the Spring Break that I needed!

A Waterfall in North Carolina

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Week 7 Topic of the Week

March 6, 2010 at 5:41 pm (Comm 2322, Topic Of The Week) (, , )

The most important thing to realize about your resume is that it will never actually get you the job. However, It will hopefully grant you an interview. Getting a foot in the door and the chance to be interviewed is the purpose of your resume. With that said there are some helpful tips available for creating better resumes.

First of all, when creating a resume the software “WInway” can be very helpful tool. Next, while some people say that your resume should never be longer than one page it is ok to go longer if you feel you have some excellent experience that needs to be seen. If not, try to keep it under a page. Next up, it is ok for a recent college grad to list their education before their experience because you probably have not developed a great deal of experience in the field of public relations. However, in the future this will change and you should list your relevant experience first. Also, it is never a good idea to send out hundreds of genetic resumes. Your resume should also be shaped to target that specific position. Always try to look at the job description and use the same words or phases that they are using. However, be careful to never over exaggerate your skills. The truth may find you out and have dangerous consequences. Finally, never under any circumstances should you start a letter with, “To whom it may concern.” This will most likely find your resume in the trash can. Like stated before try to tailor your resume for each specific location.

For some more help check out these great websites concerning buliding public relations resumes-

http://www.resume-resource.com/

http://www.freesampleresumes4u.com/public-relations-resumes/

http://www.resumepower.com/public-relations-resume-tips.html

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Week Six Topic of the Week

March 5, 2010 at 10:01 am (Comm 2322, Topic Of The Week) (, )

In Chapter 4 we learned the difference between a public relations department in a company and a public relations firm, For a student just about to graduate from college deciding which one to seek to become a member of is a very import question. This one more beneficial to other? Or perhaps one is more valuable to a long term career than the other. How can we find out?

On page 121 of Public Relations Strategies and Tactics by Wilcox and Cameron we can find the answers to these questions. Within a PR firm, individuals have the opportunity to network with other public relations professionals that can lead to better jobs, provide support to a variety of clients allowing a possibilities for advances, and employees in a PR firm will have their skills “honed and polished.” However a PR firm does have it setbacks too. For example, the starting salary is usually lower than expected, there is a lack of benefits like medical insurance, and there is not much opportunity to share in company stock. The students other option is to join a corporate public relations department. Here, individuals usually get to interact with high company executives, receive a higher starting salary as well as more benefits, and more future opportunities become available. Just like a PR firm, a corporate department has its disadvantages. There is less of an opportunity to network with other professionals, the working pace can be slower as well as less involving, and it is more difficult to be hired at a corporate department without previous job experience.

Reading these facts has helped the student develop a better idea of both working environments. It seems that a corporate department has more to offer an individual for a long-term career. However, as we read that it is harder to be hired in a company department. It seems like it might be a good idea to start out at a PR firm and once an individual has some basic experience in public relations the individual may wish to switch from the firm to the department.

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Favorite Era of Public Relations??

February 16, 2010 at 2:34 pm (Comm 2322, Topic Of The Week) (, )

Picking an era of public relations before my time that I wish I could have participated in is a difficult task. It is not easy to narrow down all the significant advancements in public relations and pick a single era that I may feel is the most important. With that said, I really enjoyed learning about Edward L. Bernays and how much he contributed to public relations. I think I would chose, if it were possible, to go back and study under him as modern public relations was becoming forefront. It would have been great to sit under him in one of the very first public relations courses at New York University. Learning this valuable information and witnessing his success in early campaigns such as Ivory Soap with Procter and Gamble and the Russian dance team Ballet Russe world make be appreciate his wisdom to a great extent.

Learning under the guidance of Edward L. Bernays would allow me to see just how relevant his early teachings are for our society. Clearly, public relations is a key part of any company or individual in the public spotlight and we see this everyday. I think it is personally a little ironic how the “father of modern public relations” was able to witness the lasting effects of his work personally. Some might call it poetic justice that he amazingly lived to be 103 years old and enjoyed the effects of his work to the greatest extent.

Information taken from the source: Public Relations- Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron

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One week of Twitter

February 15, 2010 at 12:53 pm (Comm 2322, Topic Of The Week) (, )

I was completely new to this Twitter when I started this project. Of course in the past I was used to Facebook and Myspace but Twitter was a new experience for me. However, Twitter proved to be a completely different encounter for me. I found myself completely lost and overwhelmed at first with all the unfamiliar language and lingo. For example, it took me a little while to understand what all the hash-tags and @ symbols really meant. But after I got over getting used to it I could really understand its value.

In this week of Twitter I followed all the members in my class along with the provided list of public relations professionals. Following my classmates allowed gave me a glimpse of their lives apart from the classroom. I was able to witness what interested them, what they valued, and what they did with their time. In fact, I was able to discover that several classmates participated in many of the same activities that I do. I may never have realized this information without twitter. Following the pr professionals allowed me into get a brief understanding of the real world of public relations. I saw what they were focused on accomplishing and the methods they using. I also found several interesting articles they shared with us. Following the links to their own personal blogs provided me with even more great information.

The interaction level of twitter is much higher than that of Myspace or even Facebook. In fact, its fundamental purpose is to allow you to share your thoughts, views, or even activities with the world not just a certain group of “friends” you may have. This is very valuable from a public relations standpoint. This allows companies and PR representatives to interact with not individuals on a more personal level.

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Why All These Comments?

February 6, 2010 at 5:46 pm (Comm 2322, Topic Of The Week) (, )

Have you ever read anything that you really identified with and possibly encouraged you? I know sometimes when I log onto facebook or twitter, I see some things that my friends say from time to time that make me feel really good. Or on the other hand, once in a while you may read something that makes you feel angry or very uncomfortable. I tend to get upset when people are discussing politics. It does not take long for me to find someone with a differing opinion from my own and I feel left with a desire to express my views as well. Well how in the world are we supposed to express ourselves in these situations? Should we not say anything at all? Or should tell everyone else how we feel excluding the author? We know of course that we should not do those things. The answer is, we should develop a well thought out and educated comment to leave with the author whenever possible.

One great thing about blogs is that they provide accessibility for people who may want to read your thought.  They also have the ability to allow those readers to express how they may feel about the topic in the form of a comment. This process provides feedback from your readers and lets you know when you have found an audience that either agrees with you or disagrees with you. Otherwise, it would be much more difficult to know if your writing is truly relevant to your readers or not.

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