The Evolution of the Music Industry- PR Connection

April 29, 2010 at 1:25 pm (Comm 2322, PR Connections) (, )

After being involved in a traveling full-time band for a few years I started to learn a great deal about the music industry. I once wrote a term paper about this very topic and I talked about the ways the music industry has changed. I feel like this is very applicable to our class about public relations because it speaks about how many bands and artists are promoting themselves today. The essay focuses on the fact that it is technology that has changed the industry. Please read my paper called “Music’s New Era of Choice” and let me know what you think.

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Week 11 Topic of the week

April 29, 2010 at 1:07 pm (Comm 2322, Topic Of The Week) (, )

For this topic of the week I had the opportunity to listen to the podcast by For Immediate Release. I was able to listen to this podcast in its entirety while in a single setting. This podcast was over an hour long and kept my attention the entire time. Here is a description of this episode from the website:

Neville’s solo on Sunday and Shel’s on a plane; FIR Interview with Kelly Hoey published, Katie Paine’s NewComm Forum session is up; Shel’s review of NewComm Forum 2010; Neville looks at celebrity iPhone apps and Google Maps Navigation; a shout out to Effective Edge Communications for the revised FIR banner; listener comments; News That Fits: Marriott launches virtual meetings, how social media helped travelers during the Iceland volcano crisis, the Media Monitoring Minute with CustomScoop, Michael Netzley in Singapore reports on political unrest in Thailand, a Canadian company adopts Facebook as its official investor forum, Dan York reports on Facebook, Ning, and the open internet; music from Jeff Ronay; and more.”

I was able to write a short review in iTunes of this particular episode. Here is what I wrote:

As a student of public relations and communications at Southeastern University in Lakeland, FLorida, I greatly enjoyed listening to this podcast. This is my first time tuning in as a listener and it is safe to say it will not be the last time that I listen. I learned a great deal from this podcast from individuals that are in the heart of the corporate communications industry. In this episode, Neville Hobson was solo so I will need to listen again sometime when Shel Holtz as also on the show.

I believe listening to podcasts like this one can greatly benefit both students of public relations and also seasoned professionals. This is a great way to stay in touch with current events in the industry and listen to some great advice from some professionals.

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Chapter 15 Reading Notes

April 29, 2010 at 12:30 pm (Comm 2322, Reading Notes) (, , )

  • News releases that are written for the ear are known as audio news releases or ANRs. ANRs are usually straight and to the point. An ANR may be about 160 spoken words instead of 400 written words like in a print release.

Page 390 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Another approach to non-written press releases are video news releases or VNRs. Like an ANR, this is formatted for immediate release. A VNR has the advantage of being broadcasted all over the world with minimum changes from the local station. However, VNRs can be quite costly. A 90-second VNR can cost anywhere from $20,000 to $50,000.

Page 396 Public Relations Strategies and Tactics by Wilcox and Cameron

  • A Public relations professional working for nonprofit companies will ofter use public service announcements or PSAs to deliver messages that serve the public interest. Unlike a radio or audio news release (ANR), a public service announcement is typically submitted in various lengths.
  1. 2 Lines = 10 seconds (about 25 words)
  2. 5 lines = 20 seconds (about 45 words)
  3. 8 line = 30 seconds (about 65 words)
  4. 16 lines = 60 seconds (about 125 words)

Page 393 Public Relations Strategies and Tactics by Wilcox and Cameron

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Chapter 14 Reading Notes

April 29, 2010 at 12:02 pm (Comm 2322, Reading Notes) (, , )

  • A news release is also called a press release. This concept has been around since Ivy Lee issued a news release back in 1906 for the Pennsylvania Railroad. Since that time, it has been the most commonly used public relations tactic.

Page 367 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Lisa Barbadora, director of public relations and marketing for Schubert Communication, shares the following tips for creating “news-centered” releases:
  1. Use short, succinct headlines and subheads to highlight main points and pique interest. They should not simply be a repeat of the information in the lead-in paragraph.
  2. Do not use generic words such as “the leading provider” or “world-class” to position your company. Be specific, such as “with annual revenues of.”
  3. Do not describe products using phrases such as “unique” or “total solution.” use specific terms or examples to demonstrate the product’s distinctiveness.
  4. Use descriptive and creative words to grab an editor’s attention, but make sure they are accurate and not exaggerated.
  5. Do not highlight the name of your company or product in the headline of a news release if it is not highly recognized. If you are not a house hold name, focus on the news instead.
  6. Tell the news. Focus on how how your announcement afects your industry and lead with that rather than overtly promoting your product or company.
  7. Critique your writing by asking yourself, “Who cares?” Why should readers be interested in this information?
  8. Do not throw everything into a release. Better to break your news into several releases if material is lengthy.
  9. Do not use lame quotes. Write like someone is actually talking- eliminate the corporatese that editors love to ignore. Speak with pizzazz to increase your chances of being published.
  10. Target your writing. Create two different tailored releases that will go out to different types of media rather than a general release that is not of great interest to either group.
  11. Look for creative way to tie your announcement in with current news or trends.
  12. Write simply. Use contractions, write in active voice, be direct, avoid paired words such as “clear and simple,” and incorporate common action-oriented phrases to generate excitement. Sentences should be no longer that 34 words.
  13. Follow the Associated Press Style-book and specific publications’ editorial standards for dates, technical terms, abbreviations, punctuation spellings, capitalization, and so on.
  14. Do not use metaphors unless they are used to paint a clearer picture for the reader.
  15. Do not overdo it. It is important to write colorfully, to focus on small specific details, to include descriptions of people, places, and events- but do not write poetry when you want press.
  16. Do not be formulaic in your news release writing. Not every release must start with the name of the company or product. Break out of the mold to attract media attention.
  17. Do not expect editors to print your entire release. Important information should be contained in the first two paragraphs.
  18. Make it clear how your announcement is relevant for the editors’ readers.

Page 367-368 Public Relations Strategies and Tactics by Wilcox and Cameron

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PR Connection- Dwight Howard, Basketball Star or Movie Star?

April 28, 2010 at 11:36 pm (Comm 2322, PR Connections) (, )

Orlando Magic basketball superstar apparently keeps just as busy when he is off the court. In an article by Brian Schmitz of the Orlando Sentinel it is revealed that the young NBA center plans to take his image to the level of movie star as well as basketball sensation. Personally, I think this is a great move for Dwight Howard. Staring in movies or tv shows will expand his reputation and image to those who might not ever watch a game of basketball. I am also remind of when previous NBA stars like Micheal Jordan, Shaquille O’Neal, “Penny” Hardaway, and others who have also starred in movies themselves.

“Orlando Magic news: Big changes for Magic center Dwight Howard”

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PR Connection- Twitter Tips

April 28, 2010 at 11:07 pm (Comm 2322, PR Connections) (, )

I found a great list of “Dos and Don’ts” for companies using twitter accounts by Jolie O’Dell. I found this article on PR Daily site. I thought article was full of great advice and very relevant to our class because we discussed the great value of Twitter for public relation purposes.

“10 Dos and Don’ts for Brands on Twitter” by Jolie O’Dell

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Week Eight Topic of the Week

April 28, 2010 at 10:50 pm (Comm 2322, Topic Of The Week) (, )

I have to admit my Spring Break was great this year. I got to spend it doing some of the things that I love to do. These things included cycling, water-skiing, and of course playing music. I think it is pretty safe to say that playing music is my favorite thing to do. Over Spring Break I was able to do some session guitar work at a local studio. This is always a great opportunity for me because it allows me to get my name out there in the music industry. This also encourages to prepare new material that I would not typically rehearse on my own. In this case, I had to focus on learning some country style guitar riffs. Country music has not always been my thing in the past but I appreciate the genre to a new extent after being involved in a project like this.

I think the highlight of my Spring Break was when me and my band, Providence, were able to spend a few days in North Carolina. We took the trip up there to play some shows. It turned out to be a great little mini-tour for us. Not only were our concerts successful in the fact that we made some decent money but more importantly, we got some share the love of Jesus Christ is a great number of teenagers and young people. We also got to enjoy the beautiful mountain surroundings when we were not playing music. This week was just the Spring Break that I needed!

A Waterfall in North Carolina

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Providence, Christian Alternative Rock Band- PR Connection

April 28, 2010 at 10:14 pm (Comm 2322, PR Connections) (, )

This is a music video from the Christian alternative-rock band Providence. I have actually been playing guitar in this group for the past few years (you can see me in the video). In the past,  we have used many sites like youtube, myspace, and facebook to promote our music. These sites have offered tremendous opportunities for our band and bands just like ours to connect with current fans and expand the group’s following.

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Chapter 11 Reading Notes

April 27, 2010 at 7:19 pm (Comm 2322, Reading Notes) (, , )

  • Public relations practitioners realize that their audience consists of a variety of groups with diverse cultural, ethnic, religious, and economic attributes. Sometimes the interests of these separate groups will be in unison but many times the interests of these groups will be in conflict with one another.

Page 276 Public Relations Strategies and Tactics by Wilcox and Cameron

  • The demographic makeup of the United States is constantly changing. At the current moment citizens of our country are divided into three major age groups.
  1. Youth and young adults
  2. Baby boomers (Americans born between 1946 and 1964)
  3. Seniors (Americans 65 years or older)

Page 279-281 Public Relations Strategies and Tactics by Wilcox and Cameron

  • When scanning the intended audience it is important to recognize what they do with their time. The Census Bureau calculated that American spent an average of 3,518 house using the meda in 2007. Here is an breakdown of the average of the hours spent with media:
  1. 1,555 hours watching television
  2. 974 hours listening to the radio
  3. 195 using the Internet
  4. 175 hours reading a newspaper
  5. 122 hours reading magazines
  6. 106 hours reading books
  7. 86 hours playing video games

Page 294 Public Relations Strategies and Tactics by Wilcox and Cameron

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Chapter 10 Reading Notes

April 27, 2010 at 6:30 pm (Comm 2322, Reading Notes) (, , )

  • In her book “Crisis Communications: A Casebook Approach” Kathleen Fearn-Banks states, “A Crisis is a major occurrence with a potentially negative outcome afecting the organization, company, or industry, as well as its publics, products, services, or good name.”

Page 262 Public Relations Strategies and Tactics by Wilcox and Cameron

  • In a study by the Institute for Crisis Management it found that only 14 percent of business crises were unexpected. The other 86 percent of crises were called “smoldering” crises. In these crises the organizations were aware of a potential business disruption long before the public found out. The study also found that business mismanagement caused 78 percent of the crises.

Page 262 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Weber Shandwick public relations with KRC REsearh foud the the top three reasons for company crisis were as follows:
  1. Financial irregularities
  2. Unethical behavior
  3. Executive misconduct

Page 262 Public Relations Strategies and Tactics by Wilcox and Cameron

  • In the mist of a crisis public relation practitioners should follow the following checklist:
  1. Put the public first.
  2. Take responsibility.  An organization should take responsibility for solving the problem.
  3. Be honest. Do not obscure facts and try to mislead the public.
  4. Never say, “No comment.”
  5. Designate a single spokesperson
  6. Set up a central information center.
  7. Provide a constant flow of information. When information is withheld, the cover-up become the story.
  8. Be familiar with media needs and deadlines.
  9. Be accessible.
  10. Monitor news coverage and telephone inquiries.
  11. Communicate with key publics.

Page 263 Public Relations Strategies and Tactics by Wilcox and Cameron

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