Week 13 Topic of the Week

April 29, 2010 at 9:08 pm (Comm 2322, Topic Of The Week) (, )

According to Professor Nixon’s lecture about crisis in public relations there are four types of crisis situations a company can experience:

  1. Meteor
  2. Predator
  3. Breakdown
  4. Lingering

There are several types of incidents that can “spark” a crisis:

  1. Environmental
  2. Technological
  3. Terroristic
  4. Criminal Misconduct
  5. Managerial
  6. Acidental

Fortunately, there are preparations a public relations professional can make to properly handle the situation. One of these preparations is forming a crisis communication kit. Here are a few things this kit should include:

  1. Form a contact list of individuals you feel would make an effective crisis management team.
  2. Keep a contact list of important company officials and spokespeople accessible at all times.
  3. Keep a list of company facts about each division and offered products on you in case of emergency.
  4. It is important to keep the company’s logos within reach as well as a press release with a signature of the CEO on file.
  5. Develop crisis scenarios with pre-written scripts answering questions about the company.
  6. Keep a list of important media contacts for press releases.

It is always import to search out the negative to prepare for crisis. One way to accomplish this is setting up a Google alert for when people use the company’s name on the internet. You should set up the alert with phases about your company like:

  1. “product+sucks”
  2. “Die+company”
  3. “I+hate+company”


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