Week 10 Topic of the Week

April 29, 2010 at 7:10 pm (Comm 2322, Topic Of The Week) (, )

This week I listened to professor Nixon’s interview with Martin Waxman. Waxman, a Canadian, is the co-founder of Palette Public Relations. He has a rich history in the consumer practice background of public relations.

I was surprised to learn that his agency, that he introduced as fairly small, actually works with companies as large as Procter and Gamble. I was very impressed with the founding principles of his company. He identified these “pillars” as simplicity, energy, and integrity (especially with social media). I was very impressed with this list of values particularly integrity. I feel integrity is one of the most important things any company can offer even if the company has nothing to do with public relations.

I was also surprised that as busy as Mr. Waxman is he actually finds time to teach on the university level. He even offered to come and speak with one of our classes in person.

I learned a lot from watching this interview. Perhaps one of the things that stuck out to me the most was Mr. Waxman’s comment on how social media can amplify everything. He shared several examples about this topic from personal experiences of his own.

In the Interview, we heard a lot about an upcoming conference called South by Southwest that Mr. Waxman was planning to attend in the next few days. I am very curious to read about what he might have encountered at this conference. Perhaps I need to subscribe to his blog or follow him on twitter to learn about his experience.


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