Chapter 15 Reading Notes

April 29, 2010 at 12:30 pm (Comm 2322, Reading Notes) (, , )

  • News releases that are written for the ear are known as audio news releases or ANRs. ANRs are usually straight and to the point. An ANR may be about 160 spoken words instead of 400 written words like in a print release.

Page 390 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Another approach to non-written press releases are video news releases or VNRs. Like an ANR, this is formatted for immediate release. A VNR has the advantage of being broadcasted all over the world with minimum changes from the local station. However, VNRs can be quite costly. A 90-second VNR can cost anywhere from $20,000 to $50,000.

Page 396 Public Relations Strategies and Tactics by Wilcox and Cameron

  • A Public relations professional working for nonprofit companies will ofter use public service announcements or PSAs to deliver messages that serve the public interest. Unlike a radio or audio news release (ANR), a public service announcement is typically submitted in various lengths.
  1. 2 Lines = 10 seconds (about 25 words)
  2. 5 lines = 20 seconds (about 45 words)
  3. 8 line = 30 seconds (about 65 words)
  4. 16 lines = 60 seconds (about 125 words)

Page 393 Public Relations Strategies and Tactics by Wilcox and Cameron

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