Chapter 7 Reading Notes

April 27, 2010 at 4:17 pm (Comm 2322, Reading Notes) (, , )

  • In the R.A.C.E. acronym the C stands for communication. This acronym was developed by John Marston in his book “The Nature of Public Relations.”

Page 8-9 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Modern communication models include five elements.
  1. Sender/Source (encoder)
  2. Message
  3. Channel
  4. Receiver (Decoder)
  5. Feedback from the receiver to the sender

Page 173 Public Relations Strategies and Tactics by Wilcox and Cameron

  • Always aim for clarity with sending a message.
  1. Use symbols, acronyms, and slogans
  2. Avoid jargon
  3. Avoid cliches and hype words
  4. Avoid euphemisms
  5. Always avoid discriminatory language

Page 180-181 Public Relations Strategies and Tactics by Wilcox and Cameron

  • The five-stage adoption process helps one  understand ways an individual can accept a new idea or product
  1. Awareness
  2. Interest
  3. Evaluation
  4. Trial
  5. Adoption

Page 185 Public Relations Strategies and Tactics by Wilcox and Cameron

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: