Chapter 11 Reading Notes

April 27, 2010 at 7:19 pm (Comm 2322, Reading Notes) (, , )

  • Public relations practitioners realize that their audience consists of a variety of groups with diverse cultural, ethnic, religious, and economic attributes. Sometimes the interests of these separate groups will be in unison but many times the interests of these groups will be in conflict with one another.

Page 276 Public Relations Strategies and Tactics by Wilcox and Cameron

  • The demographic makeup of the United States is constantly changing. At the current moment citizens of our country are divided into three major age groups.
  1. Youth and young adults
  2. Baby boomers (Americans born between 1946 and 1964)
  3. Seniors (Americans 65 years or older)

Page 279-281 Public Relations Strategies and Tactics by Wilcox and Cameron

  • When scanning the intended audience it is important to recognize what they do with their time. The Census Bureau calculated that American spent an average of 3,518 house using the meda in 2007. Here is an breakdown of the average of the hours spent with media:
  1. 1,555 hours watching television
  2. 974 hours listening to the radio
  3. 195 using the Internet
  4. 175 hours reading a newspaper
  5. 122 hours reading magazines
  6. 106 hours reading books
  7. 86 hours playing video games

Page 294 Public Relations Strategies and Tactics by Wilcox and Cameron

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